Chism Automation
Modernizing the digital infrastructure for a technical leader to eliminate "visual leaks" and command authority against top-tier global competitors.
The Situation
Chism Automation has been building precision industrial systems since 2007 — 1,000+ installations, 80% of clients staying for over a decade. Their WordPress site communicated none of that. For a company selling technical credibility to aerospace, automotive, and manufacturing buyers, looking like an afterthought online was a real liability.
The Solution
A full Webflow rebuild focused on two things: clarifying a complex range of solutions across multiple industries, and letting their actual track record do the talking. The brand identity stayed untouched — the site's job was to organize and elevate what was already there.
The Result
The new site put Chism on even footing — or better — with the larger competitors they go up against every day. In the owner's words, they now look better online than most companies in their space.
