Cooper Travis Branding & Website
Elevating the visual authority of a premier accounting firm to match their legacy within the construction industry.
The Situation
Cooper, Travis & Company has served the construction industry since 1981 — a 40-year track record that their old brand and website did nothing to communicate. Their visual identity was dated, their site was bloated and hard to navigate, and neither one reflected the caliber of firm they'd built.
The Solution
A full visual identity rebuild paired with a new Webflow website — stripped down, focused, and built to match the authority of the firm. The brand was modernized while preserving the weight of their legacy. The site cut the complexity and let their specialization and client relationships do the talking.
The Result
Cooper Travis launched to strong internal reception — the team felt the new brand was modern enough to carry them forward without abandoning what they'd built. The website replaced years of accumulated clutter with something clean and direct that finally matched the firm's real-world reputation.
