Russell Athletic Graphic Tee Collection
A 30-piece graphic tee collection for Russell Athletic — built around the brand's century-old identity, executed across five distinct visual styles.
The Situation
A 120-year-old sportswear brand with serious heritage and a graphic tee line that wasn't doing it justice. The identity had the bones — the brief was to prove it could still cut through.
The Solution
A 30-piece collection built entirely around reinterpretations of the Russell mark — spanning vintage Americana, psychedelic typography, and pop-art character work. Five distinct visual directions. One coherent brand thread.
The Result
A collection that could speak to multiple generations without pandering to any of them. Well-received across the board, and proof that legacy brands don't have to choose between heritage and relevance.
